Inside the 2010 Syfy Channel Upfront

Last night I attended the annual Syfy Channel Upfront, where the stars chatted up the media on the red carpet, executives made their important presentation to advertisers and everybody got to party afterward. I covered the event both for AOL TV and for ADD, so you’ll be seeing those stories posted in the near future.

This year’s Upfront took place at the Museum of Modern Art in Manhattan, where the Tim Burton exhibit is currently being held (and which Syfy is a proud sponsor of). It was a great location for this sneak peek into Syfy’s forthcoming year, not only because of the chance to see the Burton artwork but also because of the large space where the party was held afterward. Syfy President Dave Howe, Blake Callaway (SVP, Brand and Integrated Marketing) and Chris Czarkowski (VP, Sales, USA and Syfy) kept the official presentation moving along fast and furious with good wit, and they were quite accessible afterward, as were the stars. The channel also displayed a self-deprecating sense of humor by showing a clip of Stephen Colbert making fun of their name change from Sci Fi to Syfy. Good call. Tracy Morgan sent a video message announcing he will now be executive producer as well as the host of Scare Tactics, and he excused his absence due to his “fear of modern art”.

Here’s a photo gallery of the event. Stories forthcoming!

Warehouse 13 agents Eddie McClintock and Joanne Kelly enjoy a break from object hunting.
(Photo © 2010 by Bryan Reesman.)

Eureka co-stars Salli Richardson-Whitfield and Colin Ferguson feel at ease in the spotlight.
They are just glad that the sky is not falling at the moment.
(Photo © 2010 by Bryan Reesman.)

Sanctuary star Amanda Tapping faces the mighty WWE.
Hey, if she can take on a vampire squid, she can take on anyone.
(Photo © 2010 by Bryan Reesman.)

Professional Ghost Hunters Kris Williams (l) and Amy Bruni. They ain't 'fraid of no ghosts.
(Photo © 2010 by Bryan Reesman.)

Caprica executive producers Ronald D. Moore (l) and David Eick
have plenty of reasons to be happy these days.
(Photo © 2010 by Bryan Reesman.)

Caprica's Alessandra Toressani (c) and Esai Morales (r) charm the press.
(Photo © 2010 by Bryan Reesman.)

WWE NXT "rookie" David Otunga in a happy mood. You wouldn't like him when he's angry.
Or maybe you would.
(Photo © 2010 by Bryan Reesman.)

Caprica's Sasha Roiz (c) and Stargate Universe's Ming-Na (r) are all smiles.
(Photo © 2010 by Bryan Reesman.)

Beguiling Caprica castmates Magda Apanowicz (l) and Alessandra Torresani.
(Photo © 2010 by Bryan Reesman.)

Caprica star Esai Morales tells the WWE to bring it.
He's clearly not aware of their new Cylon champion.
(Photo © 2010 by Bryan Reesman.)

Media, stars and advertisers gather for the annual company presentation.
There were plenty more people behind the camera.
(Photo © 2010 by Bryan Reesman.)

Syfy President Dave Howe addresses the throng and reveals that his favorite character in the Tim Burton exhibition upstairs is Stain Boy. Oh yeah, and there are some cool shows on Syfy you should watch.
(Photo © 2010 by Bryan Reesman.)

A better view of Dave Howe, looking chipper after his big speech.
(Photo © 2010 by Bryan Reesman.)

Eureka's sheriff Colin Ferguson (l) chats with Luke Fontneau from Warner Bros.
(Photo © 2010 by Bryan Reesman.)

Among the throng at the post-presentation party.
(Photo © 2010 by Bryan Reesman.)

Sleek projections hover above the crowd at MoMA.
(Photo © 2010 by Bryan Reesman.)

Contrary to what you might be thinking, Ming-Na and Amanda Tapping
are not discussing Stargate mythology.
(Photo © 2010 by Bryan Reesman.)

Eddie McClintock cozies up to Kris Williams and Amy Bruni
only seven hours before he has to be back on set in Toronto.
(Photo © 2010 by Bryan Reesman.)

Haven star Emily Rose enjoying a good time before filming begins next month.
(Photo © 2010 by Bryan Reesman.)

Alessandra Toressani hams it up with CBS Watch! magazine deputy editor Jim Colucci (l) and Sirius Satellite Radio host Frank De Caro (r).
(Photo © 2010 by Bryan Reesman.)

Colin Ferguson chats with Inner Space.
(Photo © 2010 by Bryan Reesman.)

Dave Howe (l) and Destination Truth host Josh Gates enjoy rare, in-person quality time.
(Photo © 2010 by Bryan Reesman.)

Three women get prepped on how to pose for the Matrix-style images
being shot in the Syfy photo booth.
(Photo © 2010 by Bryan Reesman.)

More projections, including one from the photo booth below.
(Photo © 2010 by Bryan Reesman.)

The Syfy crowd packed MoMA.
(Photo © 2010 by Bryan Reesman.)

A rare respite for the caterers.
(Photo © 2010 by Bryan Reesman.)


6 Responses

  1. morjana

    Thank you, Bryan, for your commentary on the evening’s festivities and for sharing your lovely photos.

    Reply

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