Inside Toy Fair 2011, Part 1

Toys take center stage in NYC on Valentine’s Day.
A.D.D. also shows them some love.

Michael Caine waxes humorous about his role as Finn McMissle
in the upcoming Pixar animated film Cars 2.
(Photo © 2011 by Bryan Reesman.)


I love toys, and no matter how many times I attend the annual Toy Fair convention, I never get bored. There are times in the past where the experience was overwhelming because of the sheer volume of product presented, but I have learned to focus my sights on the rows and booths where my personal interests lie. What I crave most are the superhero, horror, sci-fi and Goth characters that are found at the event, and they are well represented the following two-part photo gallery. A.D.D. attended on Valentine’s Day, although the show ran between February 13th and 16th at the Jacob Javits Center in Manhattan.

I’ll wrap things up nicely and neatly: Emily Mortimer and Michael Caine appeared at Chelsea Piers to promote their voice work in Pixar’s Cars 2. A nice array of product tied in to the movie was on display as well. (A separate story on that is coming soon.) Chris Evans, Chris Hemsworth and Michael Bay stopped by the Hasbro booth to check out Captain America, Thor and Transformer toys, respectively. (You can probably guess why.) Phoebe Cates reportedly stopped by the NECA booth to see their Gremlins line. (You should also be able to guess why.) Todd McFarlane was on site the day that A.D.D. visited for meetings, interviews and the occasional photo op at his company’s booth. And there were plenty of hot new products to be found all around, many of which are presented below.

Here’s a visual breakdown of Toy Fair 2011 from an A.D.D. perspective. In some ways I am thankful nothing was for sale. I would have gone broke in minutes!

Emily Mortimer is delighted to receive her one-of-a-kind Lego car
representing her Cars 2 character, Holley Shiftwell.
(Photo © 2011 by Bryan Reesman.)

A life-size Lego rendition of Lightning McQueen.
(Photo © 2011 by Bryan Reesman.)

And a life-size Jack Sparrow to boot!
(Photo © 2011 by Bryan Reesman.)

One of dozens of busy aisles in the Jacob Javits Center on Valentine's Day.
(Photo © 2011 by Bryan Reesman.)

A killer Gremlins toy from NECA.
(Photo © 2011 by Bryan Reesman.)

More cool critters.
(Photo © 2011 by Bryan Reesman.)

Eddie alongside Iggy Pop. Two hellraisers, one real and one surreal.
(Photo © 2011 by Bryan Reesman.)

An unusual take on Gene Simmons from Funko.
(Photo © 2011 by Bryan Reesman.)

Satan doesn't look like such a bad guy.
(Photo © 2011 by Bryan Reesman.)

More Funko fun: Gort and Cthulhu bobbleheads. Sweet.
(Photo © 2011 by Bryan Reesman.)

And EMCE's Cthulhu waterglobe? Awesome.
(Photo © 2011 by Bryan Reesman.)

No joke, employees were walking around
while wearing monitors displaying video ads. Creepy.
(Photo © 2011 by Bryan Reesman.)

This cool Blue Meanie statue from KnuckleBonz will run you $115,
and I'm seriously thinking of buying one.
(Photo © 2011 by Bryan Reesman.)

Yellow Submarine merch is always hip.
(Photo © 2011 by Bryan Reesman.)

The David Bowie character from Labyrinth
drew a lot of attention for KnuckleBonz.
(Photo © 2011 by Bryan Reesman.)

Butt-kicking babes.
(Photo © 2011 by Bryan Reesman.)

Cool zombie figures from EMCE Toys along with...
(Photo © 2011 by Bryan Reesman.)

...a Create Your Own Zombie kit!
(Photo © 2011 by Bryan Reesman.)

Children's book author/artist Neecy Twinem has her
ZombieZoo menagerie to take care of when she's not busy writing.
(Photo © 2011 by Bryan Reesman.)

Seriously, aren't they twistedly cute?
(Photo © 2011 by Bryan Reesman.)

Mighty Marvel madness.
(Photo © 2011 by Bryan Reesman.)

Striking Mimobot flash drives from Mimoco.
(Photo © 2011 by Bryan Reesman.)

A fearsome beast from the Monster Hunter collection,
courtesy of Bluefin Distribution.
(Photo © 2011 by Bryan Reesman.)

No how crazy looking some Japanese robot toys get, they entertain me.
(Photo © 2011 by Bryan Reesman.)

Now that's a lot of stormtroopers.
(Photo © 2011 by Bryan Reesman.)

Darth and his peeps.
(Photo © 2011 by Bryan Reesman.)



One Response

Leave a Reply

Your email address will not be published.

*